Privacy policy

Messaging Service Privacy Policy – ILUDA

This Messaging Service Privacy Policy explains how ILUDA (hereinafter, "iluda", "We", "Us", "Our") collects, uses, and shares personal information about you in relation to our text message marketing program (the "Messaging Service"). This Messaging Service Privacy Policy supplements our Primary Privacy Policy. For more details, see the section titled "Primary Privacy Policy" below.

Changes to the Messaging Service Privacy Policy

We may revise this Messaging Service Privacy Policy from time to time at our sole discretion. Where required under applicable Australian privacy law, including the Privacy Act 1988 (Cth), we will notify you of material changes. By continuing to use the Messaging Service after the new policy becomes effective, you agree to the updated terms.

Personal Information We Collect

When you sign up for the Messaging Service, we may collect personal information such as:

  • Your name
  • Phone number
  • Email address

When you use the Messaging Service, we also collect:

  • Message metadata (e.g., the time/date a message was sent or received)
  • Message content you send or receive
  • Device and usage information collected via cookies or similar technologies (e.g., for personalised message content such as cart reminders)

If you participate in a competition, promotion, research, or survey related to the Messaging Service, we will collect any relevant contact and response information.

If you contact us regarding the Messaging Service or for customer support, we will also collect personal details necessary to respond to your inquiry.

Use of Personal Information

We use your personal information to:

  • Provide, support, and improve the Messaging Service
  • Customise and personalise your experience
  • Ensure proper operation and technical functionality
  • Generate de-identified or aggregated data, which is not considered personal information and may be shared with third parties (e.g., advertisers, sponsors)

Sharing of Personal Information

We may share your personal information in accordance with our Primary Privacy Policy, and as outlined below:

  • Service providers: We may disclose your information to third parties (e.g., SMS delivery platforms, telecommunications providers, marketing tools) that help us operate the Messaging Service.
  • Legal requirements and protection: Where required by law or necessary to protect our rights or those of others (e.g., in response to court orders, regulatory requests, or to investigate unlawful activity).

Accurate Information

You agree to provide true, accurate, and complete information. You must not use a false or unauthorised identity. We reserve the right to suspend or terminate access to the Messaging Service if the information provided is found to be misleading, false, or submitted for inappropriate purposes.

Choices and Controls

Text messages may be sent via an automatic dialling system. Consent to receive marketing messages is not a condition of purchase.

You may opt out of receiving further marketing SMS by replying to any message with one of the following keywords:
STOP, END, CANCEL, UNSUBSCRIBE, or QUIT.

For additional details, refer to our Terms of Service.

Customer Care

If you have any issues with the Messaging Service, please visit
🌐 www.iluda.com.au
or contact us via email at
📧 support@iluda.com.au

Australian Privacy Notice

This notice supplements this Privacy Policy for individuals located in Australia, in accordance with the Privacy Act 1988 (Cth) and Spam Act 2003 (Cth).

Categories of Personal Information Collected

  • Identifiers (e.g., name, phone number, email)
  • Commercial information (e.g., marketing preferences, purchase behaviour)
  • Electronic network activity (e.g., IP address, interaction with messages or links)
  • Inferences (e.g., to tailor marketing content)

Your Rights

As an Australian resident, you may have the right to:

  • Access your personal information held by us
  • Request correction of inaccurate or outdated information
  • Withdraw consent from receiving marketing communications at any time
  • Make a complaint if you believe your privacy has been breached

To exercise these rights, email us at support@iluda.com.au. We will respond in accordance with Australian privacy law and our obligations as an APP (Australian Privacy Principles) entity.

We do not sell personal information, and we comply with Australia’s direct marketing and consent requirements under the Spam Act 2003.

Primary Privacy Policy

By signing up to receive text messages from iluda, you also agree to our Primary Privacy Policy. This Messaging Service Privacy Policy applies specifically to our Messaging Service and does not override or restrict our general privacy practices.